Mastercard, founded in 1966 as Master Charge, has one of the world’s most recognizable symbols that the company has used since 1968. However this month, for the first time in 20 years, the company has been given a makeover for the digital age!
The change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now – simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. The new, simplified mark retains the red and yellow circles but features a new lowercase sans logotype in FF Mark. Gone are the heavy italics and unnecessary teeth and in its place is a logo which reduces Mastercard’s most recognizable assets to their simplest form!
It’s 2016 and the New Year marks a fresh start in many regards. Not only do you get a new set of months to tick off your calendar, you’re getting the opportunity to put your best foot forward when it comes to bettering or improving yourself. And, if you’re business owner, the New Year can be a prime opportunity to step back, take a closer look at your brand and reinvest your efforts into making it the best it can be!
Maybe your logo is looking a little outdated? Perhaps your website isn’t stacking up to the competition or missing responsive capabilities? Or could it be that you’re missing important branding elements on marketing materials or social media channels? All of these things and more are critical to developing a sound brand image, and the New Year is a prime time to start addressing them if your brand could use some uplifting!