Insights

Building wealth takes years of smart decisions, both professionally and financially. But according to one man who interviewed hundreds of self-made millionaires, certain lifestyle habits can, in fact, contribute to your personal success.

A brand is more than just a memorable logo. Good branding increases the value of a company, inspires its employees, conveys credibility and sets the overall tone of a customer's experience. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. In fact, most profitable companies – small and large – have a single thing in common...

It's 2016 and the New Year marks a fresh start in many regards. Not only do you get a new set of months to tick off your calendar, you’re getting the opportunity to put your best foot forward when it comes to bettering or improving yourself. And, if you’re business owner, the New Year can be a prime opportunity to step back, take a closer look at your brand and reinvest your efforts into making it the best it can be! Maybe your logo is looking a little outdated? Perhaps your website isn't stacking up to the competition or missing responsive capabilities? Or could it be that you’re missing important branding elements on marketing materials or social media channels? All of these things and more are critical to developing a sound brand image, and the New Year is a prime time to start addressing them if your brand could use some uplifting!

According to a recent 2015 Statista report, the total number of internet users in 2015 was at an astounding 227.3 million users and this figure is projected to grow to 242.4 million by 2019. Yet, while the average person visits 89 different websites per month, many misconceptions still persist about the medium. In today’s blog post, I’ll talk about some of the reoccurring fallacies we encounter working daily in the web design and development industry.