building a strong brand Tag

Importance of Building a Strong Brand

A brand is more than just a memorable logo. Good branding increases the value of a company, inspires its employees, conveys credibility and sets the overall tone of a customer's experience. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. In fact, most profitable companies – small and large – have a single thing in common...