Mastercard, founded in 1966 as Master Charge, has one of the world’s most recognizable symbols that the company has used since 1968. However this month, for the first time in 20 years, the company has been given a makeover for the digital age!
The change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now – simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. The new, simplified mark retains the red and yellow circles but features a new lowercase sans logotype in FF Mark. Gone are the heavy italics and unnecessary teeth and in its place is a logo which reduces Mastercard’s most recognizable assets to their simplest form!
In an interview with Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, Forbes Contributor Steve Olenski was able to get the story behind the change:
Steve Olenski: Why make this change to the brand now?
Raja Rajamannar: The world is changing pretty rapidly — be it technology landscape, consumer landscape, payments landscape or the marketing landscape. Today, it is all about connected-consumers, and digital is at the heart of enabling practically everything they do in all spheres of their lives. At Mastercard, this is also driving our product innovations like Groceries by Mastercard, “selfie pay” or our digital payment service Masterpass.
Digital is also driving our marketing strategy and consumer engagement. So, we are not only gearing up for, but actually trying to shape this digital future. Our trajectory has been fantastic so far and we are very excited about this digital future. We, therefore, felt that it was time for us to evolve our brand identity to reflect this — on the pillars of simplicity, connectivity, seamlessness and modernity.
For more information on MasterCard’s new logo and identity, click here. And if you are looking to join this branding revolution alongside Mastercard and other top brands such as Pepsi, Verizon and Google, contact n.Snipes Design today!