Like it or not, Pokemon GO is taking over the world! The weeks-old augmented reality app has already broken the record for the most-downloaded app in history. It functions as a virtual scavenger hunt, where users collect the mythical “pocket monsters” for points. While the current mood seems to be one of annoyance with the craze, smart local business owners can use the trend to their advantage.
Here’s just a few tactics you can use today to start attracting more foot traffic into your business. Each requires little effort, and even less money!
Mastercard, founded in 1966 as Master Charge, has one of the world’s most recognizable symbols that the company has used since 1968. However this month, for the first time in 20 years, the company has been given a makeover for the digital age!
The change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now – simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. The new, simplified mark retains the red and yellow circles but features a new lowercase sans logotype in FF Mark. Gone are the heavy italics and unnecessary teeth and in its place is a logo which reduces Mastercard’s most recognizable assets to their simplest form!