First impressions last, and your company’s branding and visual identity plays a critical role in how you are perceived by your audiences. To engage today’s consumers, it is crucial to invest in design that commands attention in a matter of seconds! In fact, research shows that it only takes 50 milliseconds for a user to form an opinion about a website. And of these first impressions, 94% are design related.
In today’s digital age, clients and consumers expect businesses to have a web presence. Whether its a client looking to do business with you or a consumer looking to purchase a product, the majority of people will conduct an initial Google search on your company before making any further decisions. If someone searches for your business and finds nothing, you look irrelevant. Conversely, if searches for your business reveal negative reviews, or an unprofessional website, it can tarnish your company brand.
Making sure your company looks good online is very similar to making sure you’re dressed appropriately for a client meeting. Would you show up to meet a client with a wrinkled, stained shirt, and flip flops? Failing to invest in quality website design is the equivalent of doing just that.